have you asked a personal friend, "Do you know a good place to buy ?" Or "Do you know a good that I can go to see about getting done?" You trust their opinion so you feel comfortable buying from businesses recommended by them.   You can make it a one-way cross-promotion in which you have someone send out a letter to their customer list and you give them a referral fee for those people who buy your service. Or you can make it a two-way cross-promotion, in which each of you sends letters to your own customers about the others products and services.   These are some examples of complimentary product or service businesses that can take advantage of this powerful strategy:   Pizza place and video rental store Accountant and financial planner Toy store and fast food restaurant Dry cleaner and clothing store Paint store and tile business Jewelry store and wedding supply The possibilities are endless. Brainstorm with people in your network to come up with potential promotions that you can do together. The payoff can be tremendous.   Ten Questions to Help You Become a Networking Pro   In my earlier years when I was naïve, I thought that my success would increase in proportion to the number of business cards I handed out. I handed them out in droves. But I couldnt figure out why I wasnt getting any business. After a few years of experience under my belt I realized that it wasnt the numbers that count, but the quality of relationships that I nurtured.   Zig Ziglar, the famous sales trainer once said, "You can get everything in life you want if you just help enough other people get what they want." This is so true. Thanks Mr. Ziglar.   To be a great networker you must become "you" centered rather than "me" centered. Recognize that people want to talk about themselves more than anything. They are their own favorite subjects. Take advantage of that and learn these 10 questions that will make people feel warm, appreciated, and important.   The following are ten questions that Bob Burg, author of the book, Endless Referrals gives to help you get to know potential referrers and leave a lasting positive impression.   1. How did you get your start in the widget business?   People like to be the movie of the week in someone elses mind. Let them share their story with your while you actively listen.