Again, if youre a chiropractor and someone inquires about chiropractics to your Center of Influence she can give him a special report that will answer some of his questions.

This will make your Center of Influence look good and it will also be an effective method of referring you.

Another idea is to purchase a best selling book-on-tape that you think they might be interested in and give it to them as a gift to let them know you were thinking about them. Information products that teach your Center of Influence how to grow their business are always welcome and will let them know that you are interested in growing your business.

Tier 2 Centers of Influence

Tier 2 Centers of Influence are people whom you come in contact with on a regular basis in your personal life but arent connected to your industry. These are people who come in contact with a large number of other people. They too can multiply your marketing efforts.

Your Tier two Centers of Influence include but are not limited to the following:

1. Neighbors

2. Friends

3. Clergy

4. Small business owners

5. Corporate business executives

6. Accountants 7. Financial planners

8. Lawyers

9. Pest control people, and so on.

Your Tier 2 Centers of Influence are people that may have no idea what it is that you do. Take the time to clearly explain to them not only what it is you do, but the importance of referrals for your business.

Go one step farther by inviting them to after-hours socials. Tell them stories about some results that your customers have experienced as a result of your product or service. Get them excited about what you do. Get to know what they do by asking them questions.

Now each of you can get excited when you give valuable referrals, which in turn will be transferred to the new prospect.

The Power of Cross-Promotions

Perhaps the single most powerful referral program is a cross-promotion using endorsements from other well-respected people. Its a simple idea. An associate sends an endorsement letter about you and your product or service to their customer list and you, in turn, do the same to your customer list. Its a win-win.